Digital & Print Design
integrated static creative
User Experience and Interface
Coca-Cola Freestyle® Simulator
In 2014, Coca-Cola was rolling out their Freestyle® Beverage Dispensers. Ubiquitous now, at the time most people didn't understand the concept. My team was tasked with designing and developing an explainer prototype that Coke's brand ambassadors could take into the field as demonstrations.
I was UX design and development on the resulting project where we traveled to the corporate headquarters to understand how the machine worked ourselves. Our software was installed on Coca-Cola Thinkpads around the world and shown to thousands of customers.
Performant Digital Ads
High Impact Design
I have built thousands of digital banners over my career from static to animated to full blown page takeovers. I once built a banner ad for The Georgia Aquarium that started out simple enough as a nice logo and tag line just below the site header. After 20 seconds or so, a giant whale shark swam across the homepage of Creative Loafing blotting out the content. I did a similar takeover for the High Museum where Salavador Dali's moustache grew and curled and grew until it covered the whole page.
We got a lot of complaints about those ads from too serious readers, but it was hella fun! These days, the web is standardized. Much less surprises, but my eye for real impact is still present in my static digital banners. These are just a couple of examples from recent successful digital campaigns I created for ad networks.
The Ashantilly Center
Customized Illustrations
The Ashantilly Center is a 501 C-3 that routinely hosts lecturers and authors. One of the famous local historians, Buddy Sullivan, makes all too rare appearances. I created a series of posters with customized illustrations that were drawn freehand in Illustrator to capture the experience. Here you can see Buddy lecturing, illuminated by the glowing light of the presentation which often features maps. My poster helped pack the house and raise funds for the Center.
Emerging Tools
AI slop is more than real, but LLM image and video generation is an amazing tool. It's just that: a language model. I know the correct prompts and can provide the best input media. I know how to refine in Photoshop afterward. People lost their minds when I added the beloved image of the Ashantilly home in a snow globe for a Christmas event poster. It was so familiar and so homey. I could have done this in Photoshop. Maybe 2 maybe 3 hours? With NanoBanana... 10 minutes. I prompted AI to add the warm glow from the windows as well as the decorations, the bronze plaque, and, of course, snow. I had to replicate and fade the background in Photoshop to get the exact dimensions. Then, of course, I laid out the info in InDesign (not 10 minutes).
It was their most successful Christmas Open House thanks in large part to the posters.
B2B Campaigns
ING to Voya Financial
In 2014 ING officially became Voya Financial. I was a part of a campaign to help transition the brand recognition with ease. I conceptualized, designed and created a campaign with both print and digital assets as well as an internal introductory micro site.
The mission was to educate internal Voya (former ING) employees and partners about the implications of the new branding. Deliverables included:
- Print ads for trade publications
- Email campaigns
- Web banners
- One sheets
- An internal micro site
From safety collateral for The Home Depot to PBS and Cox Automotive, I have conceived of executed dozens of successful campaigns.
